Is Your CRM Filled with CLEAN Data?
It should be.
It’s amazing to me when we are asked to run a Loyalty Campaign on behalf of our Customers how difficult it is for them to send us a Client List that is intact.
In most cases — there is a large number of missing bits of information. An address — but no phone number. A phone number — but no contact name.
Admittedly your Client Lists are part of your most precious assets — so shouldn’t they be CLEAN?
If your data isn’t at its best, now is a great time for list cleaning.