Idea Factor Blog

Do YOU have a small, hard to reach target audience?





If your products or services can best be used by a relatively small target audience— the best way to gain impact is to increase your footprint.

Obtaining Key Decision Maker Names and Titles as well as Influencers — can enhance the size of your list and help you open the door.

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What are your customers telling you?

dog with big ear






Are you listening to your customers?

I mean really listening?

Your Customer Service Center has its finger on the pulse of what’s happening in your marketplace. Good reporting will keep you apprised of all activities both good and bad.

Reports for:

  • Product inquiry
  • Promotions
  • Praise
  • Packaging
  • Complaints
  • Market trends

These are just a few reports that will allow you to cap out any issues before they damage your brand OR become costly to fix.

In these days where we are all challenged to DO MORE WITH LESS — it’s easy to not pay attention to items that arise creating discomfort.

BUT that active non-listening can cause your company serious costly recalls, the loss of cultivated  Brand advocates and more.

Get your Consumer Relations Department to create meaningful reports on a monthly basis and get your “Ears On”!

You’ll be very happy you did!

Idea Factor —  making Customers HAPPY —  one call at a time.

Website Scoring Systems and Qualified Leads


Jump through hoops

Are you using a Web SCORING System to help you to identify Qualified Leads?


I had an interesting call the other day from a prospective company that is interested in Lead Generation.

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What I’ve Learned — Stay Focused!



Once you reach an age where you can no longer reverse the numbers to make yourself feel better….43 is 34…52 is 25, see what I mean? You tend to remember several people in your life who started a sentence with:  “What I’ve learned is…”

And now – it appears it’s my turn. Read More

Content Marketing vs Traditional Marketing


Content Marketing- are you a fan?

As my career in direct marketing quickly approaches the 3rd decade — I find it fascinating that almost every new Customer that I meet asks me what my position is on Content Marketing and/or Social Media as a whole? Read More

List Cleansing, a Necessary Evil for Businesses

robot-cleaning-data-linkedin (003)

List Cleansing

Known to some as list validation or list verification, all businesses MUST do list cleansing.  It is essential to be efficient and cost effective for

  1. a) Marketing,
  2. b) Distribution of information
  3. c) Billing.

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Direct Mail vs Email Marketing?

IF Email Marketing


Are you bored by email marketing?

I am.

Every day I come in to see no less than 100 emails that are automatically sent to my Junk folder and yet a few more that go into a new folder called Clutter.

Over and above those — there are always another 20 or so that I delete as I go through my daily InBox.

Time and again I wonder why anyone bothers?

Everyone wants to get my attention. But does that really work in any situation? In a B2B environment, I really have my doubts. In B2C — I can see numerous applications —  discount on my oil change, new fashion at my favorite store….

If you have a B2B solution and want to grab someone’s attention — the best way to get it is through:  3D Disruptive Direct Mail.

Here is what you do:

  1. Chose your target audience
  2. Decide which are the best Contact Titles for your offering
  3. Design direct mail that goes in a bubble envelope with a treat
  4. Make sure the direct mail is easy to understand and delivers a positive message
  5. The goal should be: To put a smile on the Recipient’s face
  6. Be sure to protect your Brand
  7. Follow up with a quick phone call to source for interest and awareness no more than a week after you send your mail

This is a ‘Laser Marketing Tool’ that reaps BIG rewards.

Try it — you’ll see.



To Live Chat or Not


Live chat


Do YOU offer Live Chat to YOUR Customers?

You should.

As much as I love the telephone — even the one in the office — we are seeing growing numbers of Consumers and Customers who prefer Live Chat when they are reaching out for information.

Today when Customers and Consumers call — they are far more educated.

They take advantage of all of our great work on our websites and social media participation.

They are part of the wait-less society.

So — having an operator ready to talk thru Live Chat could be the competitive edge you need.

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