Idea Factor Blog

Your Trade Show is Over, Now What?

people in lobby


So…. You are just back from a Trade Show.

You are tired.

Your feet hurt.

Your regular work has been left behind.

AND — you have a huge list of people who have visited your booth.

Where do you start? Read More

Making Sure your Trade Show ROI is Measurable

people with bubble thoughts

How to Make Sure There is a Measurable ROI for Your Next Trade Show.

Are you participating in a Trade Show this year?

If so — there is a great way to make sure you meet with the Prospects you are hoping to WHILE YOU ARE AT THE SHOW.

YES — I’M YELLING –– because I really want you to see the opportunity ;.)

Read More

Generating Warm Leads

full funnel



Why It’s Important to Develop Warm Leads for your Outside Sales Team

I can remember a time when the Rep from Grand & Toy would come to our office unannounced. He would give our receptionist a few mints – the kind you see in a restaurant when you are paying the bill —  and then ask to speak to me.

I’d come out — shake hands — invite him in and we would have a nice chat and he would leave with a nice order.

Simple right?

Not anymore. Read More