Idea Factor Blog

List Cleaning is Well Worth the Time and Effort

woman and question mark







Is Your CRM Filled with CLEAN Data?

It should be.

It’s amazing to me when we are asked to run a Loyalty Campaign on behalf of our Customers how difficult it is for them to send us a Client List that is intact.

In most cases — there is a large number of missing bits of information. An address — but no phone number. A phone number — but no contact name.

Admittedly your Client Lists are part of your most precious assets — so shouldn’t they be CLEAN?

If your data isn’t at its best, now is a great time for list cleaning.

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