Idea Factor Blog

The Human Factor of your Business Continuity Strategy

Happy faces





How many small to medium sized businesses do you think had business continuity plans for a pandemic? Probably very few!  A disruption of any kind to the on-site operation of your business can be challenging to navigate, costly to plan, and difficult to manage.  The breadth of your business continuity plan should have enough bandwidth to cover a variety of circumstances and scenarios. Read More

Business Analytics

Business analytics





Hey All,

Hope you’re holding up alright!

We are all experiencing very unique situations right now, and want to let you know that we’re thinking of you.

Like most of us, you are probably doing everything you think your customers need to support them, but how do you know for sure? While you offer programs and send emails to communicate your sympathies for those whom are struggling, have you actually picked up the phone and talked to some of your customers?  You might be surprised to find out that there are unique challenges that were unforeseen or unpredicted as well as simple solutions that you can offer to help.

BUSINESS ANALYTICS are important at the best of times to support your customer base and know with certainty what your customers’ business needs are.   When the landscape is altered on an almost daily basis, that need is exponentially greater.

What can you do? Choose 100 of your customers at random and have your marketing or customer service team call and ask them the questions that will help you determine:

  1. How well you are supporting your customer base.
  2. How they feel about your service.
  3. If their needs to be changes made to what you are offering or how you are offering it.

If you don’t have the internal resources to do that at this time, pick up the phone and  give us a call… we can help you with that!

Stay well and keep safe!

Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omni-channel call center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to