Idea Factor Blog

Trade Show or Event Cancelled? No Problem

 Look at an Alternative Form of Lead Generation

Focused Lead Generation
Focused Lead Generation

2020 has been a year like none other for all of us.  We have had to innovate and re-invent ourselves in ways and with an expedience not seen or experienced in generations.

How we market and connect to prospective clients is no exception.  While trade shows have traditionally been a great way to connect with new contacts and showcase your products or services in the past, COVID-19 has been a game-changing disrupter for that channel of lead generation. So, what can you do? Read More