Idea Factor Blog

Well Deserved Recognition!

The Worldwide Association of Female Professionals Recognizes Cheryl Cappellano

Cheryl Cappellano photo

Cheryl Cappellano is the Owner and President of Idea Factor Inc., a Lead Generation and Gold Service call center that specializes in inbound and outbound calls, direct marketing, survey structure and management, and digital marketing correspondence and media. As a seasoned marketing and advertising professional, Cheryl has over 20 years of experience and has run the company since 2006. She oversees client relations company-wide, engaging in face to face meetings, helping to develop sales, cultivate leads, and—most importantly—customer relations.After completing her education, Cheryl found a natural progression in her field as she dove into the innovative marketing and business intelligence industry. She was nominated Female Entrepreneur of the Year 2011, 2012 and 2013 by the Royal Bank of Canada, and was also a Finalist in Business Excellence from Burlington Chamber of Commerce in 2013.

Cheryl dedicates herself to building and cultivating relationships with global and community customers alike. She finds great reward in seeing the success of her clients that results from the company’s hard work and dedication. A pillar of her community, she is keen to give back and donates much of her time to giving back to children in need. She is eager to share her knowledge with other female professionals and serve as a mentor, helping to empower the next generation of marketing professionals.

Frequently called upon to speak publicly on topics concerning advertising, marketing and strategy, Cheryl is as passionate about her field now as ever, and embraces its every evolving developments. She finds the greatest reward to be seeing the abundant success of her clients, as both she and they grow their businesses together.

Cheryl resides in Burlington, Canada, from where she manages operations that extend all over North America.

The Worldwide Association of Female Professionals Member Cheryl Cappellano can be found on the Association Directory, where she is looking forward to networking with you.



IF Helps the Homeless at Christmas








Idea Factor collected 169 pairs of socks to be given to the homeless this Christmas. No one thinks of purchasing such a basic necessity for homeless men on the streets. This initiative was begun by Angie Richardson and her organization “Your little Bit of Help” along with Burlington Taxi. They hope to collect 1000 pairs of socks this holiday season.  The socks will Socksbe delivered to various homeless shelters in the Burlington and Hamilton area on Christmas Day.

The IF Team is a special group of people who are dedicated to supporting everyone they come into contact with.

Their Customers

Their Fellow Employees

…and now – we have this wonderful opportunity to reach out to the communities of Burlington and Hamilton.

Thank you to Burlington Taxi and Your little Bit of Help for including us in this great initiative.