Idea Factor Blog

Good Business Karma Raises Your Business Reputation



A positive Karma in your business relationships can be easily achieved and maintained by employing a few very simple practices. This can mean the difference between seeing and buying into what is directly in front of you and establishing a long-term strategic objective that has more to do with ethically motivated practices than profitability.


We are conditioned by decades of business practice that dictates that the customer is always right and to engage in whatever way they want to meet their end goal.  I DISAGREE.  If your customer is committed to an action or path that you believe will cause them irreparable harm, it is your responsibility as a partner or vendor to at the very least lay out in detail the potential dangers and outcomes, bring it to their attention in a distinct and thoughtful manner, or extricate yourself altogether, even if it means walking away from a lucrative contract.

WHY? Aside from being the right thing to do, when things do fail, and you were the only partner/vendor that voiced concerns or shared the potential danger, not only will your reputation with that client increase, they will turn to you for thought leadership and pro-active process, even going so far as to recommend you to others. Trust is earned, and respect is gained.

It is not easy to say no to a strategic partner or customer; but laying out a descriptive list of the reasons for your concerns, offering a suggestion for alternative process that can work to meet their end goals, and walking them through your thought process can help clarify and sometimes even win them over to your school of thought with appreciation and thanks. This should be an essential component of the overall long-term success of your business.

Good Karma all around upholds our mission statement to offer an exceptional customer service experience every time bar NONE!


Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omni-channel call center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to

The DNA Structure of Great Lead Generation





Great Leads can be broken down into several components.  Each, when combined in the proper sequence and process — will become a proven and predictive methodology keeping your sales funnel full with high quality leads. Read More

IF Shoe Award for October, 2015

Anastasia\'s boots

For the month of October, the management team would like to announce that the winner of the Shoe award is ………..ANASTASIA!

  • Anastasia is a positive, cheerful member of the LGT team, she is always willing to lend a hand wherever help is needed.
  • Anastasia has booked fantastic leads on some of the more challenging campaigns, she is determined and diligent in her pursuit of excellent leads, and will leave no stone unturned in identifying and following up on prospects and opportunities to book leads.
  • She provides invaluable support to both the management team, and her colleagues alike. She will often help other team members with useful suggestions and coaching to ensure that everyone is successful in reaching their goals.
  • Anastasia provides great support to Jeanette, and when Jeanette was away recently, Anastasia helped to ensure that everything ran smoothly in her absence.
  • She has been instrumental in the success of the Wakefield Heavy Duty Campaign, and she has been very successful in booking great leads from the hand- picked wish list of the reps, and this has made the Wakefield Heavy Duty TSMs very happy indeed.
  • She took home a few batches of CEW last month to ensure that they were imputed and on time.



IF Shoe Award for September, 2015

Lynn\'s shoes

This month’s winner works quietly behind the scenes to keep all of us on point, informed and up-to-date with changes in policy, health coverage, issues in the building, fire drills, etc…..  She is the liaise between our company and our customers, vendors and suppliers to ensure that we are paid and make payment in a timely manner that reflects the corporate culture of an excellent customer service experience every time bar none! Read More

IF Shoe Award for August, 2015

Nicole\'s boots

This month’s winner is a young lady of many talents.  She is always quiet and eloquent in her both her work and conduct.  Well, quiet now that she works offsite!    Always told her she had a set of lungs like an opera singer…J  Kidding aside her warmth, hard work and dedication as well as her presence are sorely missed in the office.  That said, she always delivers excellent results and is the epitome of professionalism.

Read More

IF Shoe Award for July 2015

Kate-Lynn\'s shoes

This month’s winner was a unanimous choice!   This person has dragged, hobbled and limped their way into work, and when that was not possible, still managed to work diligently from home, providing invaluable assistance to Dawn with all the BP Advocacy Campaign lists and reports, while recovering from her knee surgery.  She managed to walk Monique and Genevieve through downloads, unlocking data, and the million and one other tasks that she does every day with quiet excellence and no complaint.  We experienced what it was like to do without her immediate onsite presence, and discovered that we did not care for that AT ALL!


Our culture at Idea Factor continues to be one of nurture and support, and team work, and Kate-Lynn embodies those qualities every day with the support that she gives the entire office as well as the management team.  This is only one of the reasons that the standout for the month of July, and ultimate winner of this month’s shoe award is: KATE-LYNN!!!



The Loyalty Equation

customer-loyalty bulb


To me, one of the most appealing aspects of the marketing world is gaining the trust, loyalty and confidence of customers.  Over the years, I have seen companies spend substantial dollars to gain the attention of NEW customers offering them untold incentives and various inducements to win and sign them on as new customers.  Nothing particularly wrong with this, RIGHT? Read More

How Idea Factor’s Lead Generation Works

bunnies smaller

Here’s a brief overview of what is included in our lead generation program

  • An Assisting agent and a Backup Agent to ensure that there is no downtime in your campaign.
  • A Success Manager/Marketing Specialist to send introductory emails/ and follow-up emails.
  • A Project Manager to serve as your primary point of contact on campaign matters and to check the quality and validity of leads and appointments.
  • A Data/List Validation Specialist to data map, research, build and/or clean your calling lists.
End Result:

  • Guaranteed 10% Success Rate (10+ Quality leads for every 100 contacts)
  • Sound clips provided/stored
  • Several points of contact with prospect – edible, informational postcard and e-mail
  • Detailed report upon completion of campaign… added value – long term call backs, relevant information such as current systems/companies they are using
We would greatly appreciate a few minutes of your time to discuss why our lead generation is a comprehensive, predictive and proven method to expand your market and fill your pipeline.Please provide the best time and number to contact you. CLICK HERE TO SET APPOINTMENT




IF Shoe Award for May, 2015

Jeanette\'s shoes 2 for posting

For the month of May, the management team would like to announce that the winner of the IF Chick Shoe award is ……  Jeanette.

Jeanette is our bridge between the customer and the team to ensure that campaigns are constantly worked on, customers are kept informed and the team is assigned to campaigns and tasks as needed.  Read More