Idea Factor Blog

The Human Factor of your Business Continuity Strategy

Happy faces

 

 

 

 

How many small to medium sized businesses do you think had business continuity plans for a pandemic? Probably very few!  A disruption of any kind to the on-site operation of your business can be challenging to navigate, costly to plan, and difficult to manage.  The breadth of your business continuity plan should have enough bandwidth to cover a variety of circumstances and scenarios. Read More

Business Analytics

Business analytics

 

 

 

 

Hey All,

Hope you’re holding up alright!

We are all experiencing very unique situations right now, and want to let you know that we’re thinking of you.

Like most of us, you are probably doing everything you think your customers need to support them, but how do you know for sure? While you offer programs and send emails to communicate your sympathies for those whom are struggling, have you actually picked up the phone and talked to some of your customers?  You might be surprised to find out that there are unique challenges that were unforeseen or unpredicted as well as simple solutions that you can offer to help.

BUSINESS ANALYTICS are important at the best of times to support your customer base and know with certainty what your customers’ business needs are.   When the landscape is altered on an almost daily basis, that need is exponentially greater.

What can you do? Choose 100 of your customers at random and have your marketing or customer service team call and ask them the questions that will help you determine:

  1. How well you are supporting your customer base.
  2. How they feel about your service.
  3. If their needs to be changes made to what you are offering or how you are offering it.

If you don’t have the internal resources to do that at this time, pick up the phone and  give us a call… we can help you with that!

Stay well and keep safe!

Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omni-channel call center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to www.idea-factor.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Work-at-Home Parenting in the New Reality

"Game Night" spelled out in wooden letter tiles. Surrounded by dice, cards, and other game pieces on a wooden background

 

 

 

 

 

 

With everything that is happening in the world, it is a challenge for working families to keep their kids busy and constructively alleviate their boredom during our changed reality.

With daycare centers, schools and camps closed for weeks to come or longer, I would like to humbly submit my thoughts in the hopes that it provides parents with young children some ideas to keep them occupied with simple household items you might have laying around. Read More

The Importance of Collaboration for Exceptional Results

Collaboration

 

 

 

 

 

Collaboration is essential to the success of any project, but even more so when there are multiple parties engaged in handling components of a project or delivery.  Here are a few guidelines to help navigate this type of collaboration. Read More

Business Etiquette Still Important in the Digital Age!

Good Manners

 

 

 

 

 

In the era of social and digital everything, the very basic tenants of manners and business etiquette in other everyday interactions are acknowledged and practiced less and less.  These are not old-fashioned principles, but simple guidelines to socially acceptable behaviors that still hold true today.

There has always been a code of conduct for social behavior in business when interacting with customers, a potential employer, work colleagues, vendors, suppliers, and people in general. Read More

Good Business Karma Raises Your Business Reputation

 

Good-Business-Karma

A positive Karma in your business relationships can be easily achieved and maintained by employing a few very simple practices. This can mean the difference between seeing and buying into what is directly in front of you and establishing a long-term strategic objective that has more to do with ethically motivated practices than profitability.

 

We are conditioned by decades of business practice that dictates that the customer is always right and to engage in whatever way they want to meet their end goal.  I DISAGREE.  If your customer is committed to an action or path that you believe will cause them irreparable harm, it is your responsibility as a partner or vendor to at the very least lay out in detail the potential dangers and outcomes, bring it to their attention in a distinct and thoughtful manner, or extricate yourself altogether, even if it means walking away from a lucrative contract.

WHY? Aside from being the right thing to do, when things do fail, and you were the only partner/vendor that voiced concerns or shared the potential danger, not only will your reputation with that client increase, they will turn to you for thought leadership and pro-active process, even going so far as to recommend you to others. Trust is earned, and respect is gained.

It is not easy to say no to a strategic partner or customer; but laying out a descriptive list of the reasons for your concerns, offering a suggestion for alternative process that can work to meet their end goals, and walking them through your thought process can help clarify and sometimes even win them over to your school of thought with appreciation and thanks. This should be an essential component of the overall long-term success of your business.

Good Karma all around upholds our mission statement to offer an exceptional customer service experience every time bar NONE!

 

Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omni-channel call center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to www.idea-factor.com

The DNA Structure of Great Lead Generation

DNA

 

 

 

Great Leads can be broken down into several components.  Each, when combined in the proper sequence and process — will become a proven and predictive methodology keeping your sales funnel full with high quality leads. Read More

IF Shoe Award for October, 2015

Anastasia\'s boots

For the month of October, the management team would like to announce that the winner of the Shoe award is ………..ANASTASIA!

  • Anastasia is a positive, cheerful member of the LGT team, she is always willing to lend a hand wherever help is needed.
  • Anastasia has booked fantastic leads on some of the more challenging campaigns, she is determined and diligent in her pursuit of excellent leads, and will leave no stone unturned in identifying and following up on prospects and opportunities to book leads.
  • She provides invaluable support to both the management team, and her colleagues alike. She will often help other team members with useful suggestions and coaching to ensure that everyone is successful in reaching their goals.
  • Anastasia provides great support to Jeanette, and when Jeanette was away recently, Anastasia helped to ensure that everything ran smoothly in her absence.
  • She has been instrumental in the success of the Wakefield Heavy Duty Campaign, and she has been very successful in booking great leads from the hand- picked wish list of the reps, and this has made the Wakefield Heavy Duty TSMs very happy indeed.
  • She took home a few batches of CEW last month to ensure that they were imputed and on time.

 

 

IF Shoe Award for September, 2015

Lynn\'s shoes

This month’s winner works quietly behind the scenes to keep all of us on point, informed and up-to-date with changes in policy, health coverage, issues in the building, fire drills, etc…..  She is the liaise between our company and our customers, vendors and suppliers to ensure that we are paid and make payment in a timely manner that reflects the corporate culture of an excellent customer service experience every time bar none! Read More