How Old are Your Contact Lists?

Robot sweeping binary characters data cleansing

When last have you refreshed your data? Data cleansing was an important practice for any business prior to the pandemic, but has become even more so during these times.

During a recent list cleanse we were able to determine that 37% of that database were no longer in business. There are a variety of reasons behind this. Some businesses have not been able to survive the financial strain of the forced closures they have been subjected to. Other companies have had to re-invent themselves and revise their product/service lines to survive. Others still have had to fast-track their move to an e-Commerce solution to move inventory and meet sales requirements during the pandemic and do not have the customer support mechanism to support and drive sales in this manner.

The bottom line is that your sales team might be chasing previously viable prospects that have now gone out of business or have re-tooled their business and are no longer a viable prospect for you. This would frustrate the efforts of your sales team as well as management and waste valuable resources and time.

There is a way to minimize wasted resources, time, and money. CLEANSE YOUR DATA!!!

Call both your dormant customer base as well as your active prospecting list to ensure that :

  1. They are still in business
  2. They are still offering the products, services, and/or programs that make them viable for business with your company
  3. (Dormant customers), Thank them for their business and let them know that you are there to help in any way you can

This will ensure that all sales and marketing efforts levied against this data are real opportunities.


Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omni-channel call center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to or look at our Services here.

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