Trade Show or Event Cancelled? No Problem

 Look at an Alternative Form of Lead Generation

Focused Lead Generation
Focused Lead Generation

2020 has been a year like none other for all of us.  We have had to innovate and re-invent ourselves in ways and with an expedience not seen or experienced in generations.

How we market and connect to prospective clients is no exception.  While trade shows have traditionally been a great way to connect with new contacts and showcase your products or services in the past, COVID-19 has been a game-changing disrupter for that channel of lead generation. So, what can you do?

There is a proven and predictive alternative that can help you generate the same high-quality leads as attending a live event.  This alternative is also a fraction of the cost of a live Trade Show or Event.

Omni-Touch Lead Generation artfully combines: Direct Mail, Telemarketing, Data Collection, Email (with Opt-in Consent), Appointment Setting (for Conference Call, Video Meeting, or Webinar), and Reporting/Analytics to provide the same, if not better results in a socially distant methodology that is very strategic and process driven. This alternative also allows you to touch your prospects in various ways and several times without any physical presence or contact whatsoever.

What do you achieve with this alternative? :

  • Brand Recognition
  • Emotional Intelligence
  • Build Awareness about your Product and/or Service
  • Business Intelligence
  • Email addresses with Opt-in Consent
  • A Scheduled (Conference Call, Video Meeting, or Webinar) for a specified date and time with your Representative
  • Reporting/Analytics
  • Data Input/Transmittal

If you have or know of any alternative methods of generating leads… please share with all of us that are vested in keeping the sales funnel full!

Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omni-channel call center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to

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