Idea Factor Blog

Summer — A Good Time for Lead Generation?

wide eyed creature

 

Short Answer?

YES!

Many people shy away from Lead Generation in the summer — but there is no need.

Actually it’s the perfect time to validate lists and make sure that you are targeting the proper Decision Maker at the company that you would most like to present your products or services. Read More

Generating Warm Leads

full funnel

 

 

Why It’s Important to Develop Warm Leads for your Outside Sales Team

I can remember a time when the Rep from Grand & Toy would come to our office unannounced. He would give our receptionist a few mints – the kind you see in a restaurant when you are paying the bill —  and then ask to speak to me.

I’d come out — shake hands — invite him in and we would have a nice chat and he would leave with a nice order.

Simple right?

Not anymore. Read More