Idea Factor Blog

lead generation

by Naomi Clarke

The DNA Structure of Great Lead Generation

DNA

 

 

 

Great Leads can be broken down into several components.  Each, when combined in the proper sequence and process — will become a proven and predictive methodology keeping your sales funnel full with high quality leads. Read More

by Cheryl Cappellano

Experiencing A Longer Sales Cycle?

egg clockTAKING LONGER TO CLOSE NEW BUSINESS

Have you noticed that it taking a bit longer these days to show an ROI because your Customers are taking a longer time to make their decision?

Me too.

That means that you have to make sure your funnel is constantly full of new opportunities. Read More

by Naomi Clarke

How Idea Factor’s Lead Generation Works

bunnies smaller

Here’s a brief overview of what is included in our lead generation program

  • An Assisting agent and a Backup Agent to ensure that there is no downtime in your campaign.
  • A Success Manager/Marketing Specialist to send introductory emails/ and follow-up emails.
  • A Project Manager to serve as your primary point of contact on campaign matters and to check the quality and validity of leads and appointments.
  • A Data/List Validation Specialist to data map, research, build and/or clean your calling lists.
End Result:

  • Guaranteed 10% Success Rate (10+ Quality leads for every 100 contacts)
  • Sound clips provided/stored
  • Several points of contact with prospect – edible, informational postcard and e-mail
  • Detailed report upon completion of campaign… added value – long term call backs, relevant information such as current systems/companies they are using
  • HAPPY SALES TEAM!
We would greatly appreciate a few minutes of your time to discuss why our lead generation is a comprehensive, predictive and proven method to expand your market and fill your pipeline.Please provide the best time and number to contact you. CLICK HERE TO SET APPOINTMENT

 

 

 

by Cheryl Cappellano

Lead Generation: Has this happened to you?

guy with nose and glasses

The other day I got a call from a company offering me Lead Generation Services.

Since this is our core offering — I couldn’t help but go along with the Caller….so I asked a few questions: Read More

by Cheryl Cappellano

Lead Generation in the Big Leagues

Are your Lead Generation Tactics Part of The Big Boys’ Club?

Men and women in suits

If you are an IT company and want to generate some great leads — look to the tactics deployed by OEMs like IBM, Cisco, Microsoft, VMWare, HP, Citrix and more to get the biggest bang from their marketing dollar when it comes to generating Qualified Leads for their Sales Teams.

How do they do it? Read More

by Cheryl Cappellano

Summer — A Good Time for Lead Generation?

wide eyed creature

 

Short Answer?

YES!

Many people shy away from Lead Generation in the summer — but there is no need.

Actually it’s the perfect time to validate lists and make sure that you are targeting the proper Decision Maker at the company that you would most like to present your products or services. Read More

by Cheryl Cappellano

Generating Warm Leads

full funnel

 

 

Why It’s Important to Develop Warm Leads for your Outside Sales Team

I can remember a time when the Rep from Grand & Toy would come to our office unannounced. He would give our receptionist a few mints – the kind you see in a restaurant when you are paying the bill —  and then ask to speak to me.

I’d come out — shake hands — invite him in and we would have a nice chat and he would leave with a nice order.

Simple right?

Not anymore. Read More