I often have the opportunity to talk to people either in VP Sales or VP Marketing and the comment is the same.
“ We tried Lead Generation. It didn’t work.”
I often have the opportunity to talk to people either in VP Sales or VP Marketing and the comment is the same.
“ We tried Lead Generation. It didn’t work.”
Why It’s Important to Develop Warm Leads for your Outside Sales Team
I can remember a time when the Rep from Grand & Toy would come to our office unannounced. He would give our receptionist a few mints – the kind you see in a restaurant when you are paying the bill — and then ask to speak to me.
I’d come out — shake hands — invite him in and we would have a nice chat and he would leave with a nice order.
Simple right?
Not anymore. Read More