Do you want your brand on everyone’s lips?
Mystery Shopper is the answer!
If you work with distributors or jobbers who carry a wide variety of products and yours is just one of many on a long list — there is a great way to get them to offer YOUR product — every time someone calls.
It’s a little program called Mystery Shopper. It’s easy to do and a lot of fun.
Here is how you do it:
- Write up two letters
- Winner letter
- Loser letter
- Arrange for a small prize that can go with each of the above letters. For example
- The Winner might get a hat, t-shirt or some other promo item with your Logo on it or something simple like a pair of movie tickets.
- The Loser might get a box of Smarties ( “next time- make the SMART choice”) or if you go the movie route — maybe some microwave popcorn. The idea here is to make it FUN and connected.
- Write a script that will prompt the person to recommend your Brand. If they answer the way you want them to — then you say DING DING DING! CONGRATULATIONS! You have just played Mystery Shopper and you have WON! We will be sending you a _______ ( the item you are going to send) to thank you for recommending _____( your Brand) — we appreciate your business.
- If they answer with a brand that is Not Yours….say: BONG! You have just played Mystery Shopper and you have lost! But I’m going to send you a small prize in the mail anyway. Next time — make the smart choice and recommend ________ ( your Brand)
What will happen?
- You will have fun.
- The people who get to participate by answering the phone will have fun.
- They will tell everyone.
- They will switch their brand recommendation to YOURS!
Enjoy and be prepared to be amazed by the answers you will get.